Reading time: 5mins โฒ๏ธ
"You should treat your website like your digital shopfront - it definitely says something about you and your business."
With Google My Business, you can enhance the profile of your business in the Google search results to increase its effectiveness and visibility. Together with other small business Search Engine Optimisation (SEO) techniques like content creation and on-page optimised small business website design, even small and medium-sized enterprises (SMEs) are in a position to compete with large companies for customers.
Having your business listed by Google is a vital SEO step for any business wishing to increase its visibility on their Search Engines Results Pages (SERP). With a business listing, customers looking for products or services related to your business who are in the geographical area you serve will be able to find you more easily on Google’s search result pages. Given that 53% of customers research online before purchasing a product or service, placing yourself where your potential customers can find you when they search will significantly increase your competitive advantage.
Better yet, targeting potential customers with precise information about your offers and your core business competencies will further increase your visibility and potential to attract warm leads. To add or manage the information shown to customers about your business on Google, you should register or claim it on Google My Business.
As earlier indicated, Google My Business is a tool that gives you the ability to optimise and manage your Business Listing on Google. With a Google My Business account, you can reply to customer reviews, add vital information about your business and follow up on leads more effectively.
Creating a Business Profile is relatively straightforward. All you need to do is set up a Google Account if you don’t already have one, then follow the steps to verify your business. While there are some businesses that you can verify directly by text, phone or email, most will be verified by post where Google will send you a physical verification postcard. Be sure to check where yours fall.
According to SEO experts, half of all smartphone users who conduct a local search end up visiting a store within the same day. The SERPs are, as a result, a great avenue to fish for high-intent organic leads that are likely to lead to sales. Due to the high level of trust customers have towards Google Business Profiles, small businesses can leverage it to increase their customer reach.
Handling a small business's SEO could seem like a daunting task with a lot of effort and expertise required. If you are wondering where to begin, we are ready to help you out, with a free consultation to get your needs assessed and provide you with meaningful solutions. We are able to provide assistance with anything from a small business website design, fully custom web designs for large businesses, or SEO and marketing techniques to improve your ranking on the SERPs. Contact us today for more information, or get a free and instant online quotation for our spectacular website design and hosting service.๏ปฟ
Part of the content team at Red Robin Creative - A UK based Creative Digital Marketing Agency.
--Say hello: hello@redrobincreative.com