Four Ways a Website Can Help a Small Business Thrive

The growth of technology over the past years has made it possible for new businesses to compete effectively with more established ones. The internet provides a level-playground for all. One way of utilising it is through websites and social pages. Unfortunately, about five in every ten small and medium-sized enterprises do not have any online pages.

Having a good website should be a top priority for any business owner. Here are four ways properly designed web pages can help a small business thrive:

In the past, consumers considered firms whose names were in the Yellow Pages as credible. However, the days of the paper Yellow Pages are gone, and they aren't coming back. The internet has become the new address book for companies. Over 84% of respondents in a 2015 study stated that they consider organisations with an online presence more credible than the ones that do not.

The study also found out a similar trend concerning the types of email accounts. People preferred companies with branded email addresses to those with generic email accounts.

Statistics show that 47% of the world population use the internet daily. That is about 3.8 million people. The number of connected devices is bound to double by 2020. Enterprises that do not have any online presence cannot tap into this ready audience. Over 3.5 searches occur on Google alone per day. Your next customer might just be a click away.

Online presence is an essential part of a product marketing strategy in this digital age. The audience must remain engaged, or they will find another place to go. A webpage allows you to develop an understanding with your client base as it ensures a prompt reply to their concerns or questions. Secondly, a proper web design enables a central point of sharing product and service information to other social platforms such as Facebook and Instagram.

An online company page makes it easy for entrepreneurs to analyse its customer behaviour. It is an analytics tool that provides real-time information on where the visitors come from; the pages they spend the most time on; what they look for and how many return visitors you get. It might just provide that easy-to-reference consumer insights tool you were looking for! You can even integrate customer feedback tools into your website which can help you to understand what you are doing right, what else your customers might be looking for, and where you're not quite hitting the mark.